Parks Associates Whitepaper: Supporting Today’s Connected Consumer
US household technology is more advanced than ever before-- primarily due to the rise in connected device ownership. But this evolution has brought about a new challenge: today’s consumers have little patience for the more complicated setup and troubleshooting of connected devices.
The uncomfortable truth is that brands have one opportunity to provide a high-quality customer experience for connected devices, or they will be shipped back, damaging brand perception and losing revenue.
It's up to connected device manufacturers and support providers to aggressively meet these consumer demands. Here are a few benefits for companies that invest in customized technical support for connected devices:
- Improved brand affinity from a best-in-class customer experience
- Reduced product returns that protect revenue
- Increased opportunities for technical support bundling
- Improved consumer understanding about product value, configuration, interoperability, and privacy
- And more
Brands that sell connected devices must provide consumers with a superior experience throughout the customer journey. This is no longer a nice-to-have, but a need-to-have in today’s competitive market.
Read the “Supporting Today’s Connected Consumer” whitepaper to learn valuable insights about rapidly evolving consumer preferences and demands.
